Our purpose at Crossroads Media is to "Reveal the transforming story of Jesus through innovative and inspiring media to anyone anywhere anytime". Worship songs are inspiring, and they are media, and Crossroads has a long history of promoting and managing song rights (as a broadcaster, we're mandated by the CRTC to do so properly). We're ultimately here to serve the local church and believe we can play an important part in educating and equipping worship leaders and songwriters nationally.